Who knows your products better than you?
You know why a trading card is sought after, which details of a vintage jersey matter and how much work goes into a handmade piece. That knowledge can shape a customer’s decision to buy. Live shopping gives you a place to make it visible.
And we are now talking about a sales channel worth billions of dollars. According to EMARKETER’s estimate, livestream e-commerce sales in the US grew by about 50% in 2025 to reach $14.64 billion. Over the same period, the number of people shopping this way rose by 21.5%.
Curiory brings live shopping to sellers who have knowledge to share, details to show and stories to tell.
How big is the live shopping market, and how fast is it growing?
Live commerce brings live video, product demos, audience interaction and shopping together in one experience. While the seller shows the product, the customer gets to know the piece, gets answers to their questions and can go straight to checkout.
US live shopping market / 2025 estimate
Livestream e-commerce sales
A concrete platform example: Whatnot announced that its global live sales volume passed $8 billion in 2025, more than double the previous year.
As of October 2026, the company says its 2026 live sales volume is on track to more than double again. This is not a completed full-year result but the company’s comment on its progress during the year.
The US market estimate and Whatnot’s global platform volume cover different scopes and should not be added together. The figures are not Curiory’s transaction volume, company revenue or any seller’s expected earnings.
The opportunity they point to for sellers is clear: live shopping is becoming a serious channel that customers use to discover and buy products.
What does this growth mean for your business?
When a new sales channel develops, it opens up new space to present your products. In live shopping, one of the strongest assets you can bring to that space is your own product knowledge.
When a customer is torn between two similar items, your ability to explain the difference matters. Showing the material, describing the condition, sharing how it was made and setting the right expectations can make the choice easier.
With collectibles and special items in particular, understanding value takes context. Which series is it from? Does it still have its box? What makes the craftsmanship special? Where are the signs of wear?
On Curiory, a live stream gives you room to turn your product knowledge into value the customer can see.
Why sell on Curiory?
Turn your product knowledge into a selling point
Curiory is built around collections, special pieces and the people who care about them. That focus gives sellers who want to showcase their expertise, curation and storytelling a meaningful place to stand out.
A jersey seller can explain the season and print details. A card seller can show surface and corner condition. A designer-goods seller can share the material, the texture and the story behind how it was made. The effort you put into your products becomes something the customer can see and judge.
Trading cards
Jerseys
Designer figuresGive customers a reason to come back regularly
New arrivals, streams dedicated to a particular series or weekly category sessions can all help you stay in regular touch with your customers.
A clear theme such as “Vintage jerseys on Friday nights” or “This week’s new trading cards” tells customers when to watch you and what to expect. The streaming routine you build on Curiory can help your store develop its own character.
Combine live streams, auctions and your store
Not every item suits the same way of selling. Introducing a new series on a live stream, putting selected pieces up for auction and offering products in your store each meet different needs.
Curiory’s mix of live streaming, real-time auctions and stores gives you options for how to present your products. You can introduce a collection on a stream first, offer specific pieces at auction and help customers discover the rest of your store.
Build your live selling skills starting today
A good live stream gets better with practice. Each time you go live, you learn more about showing a product on camera, which details to prioritize and how to pace your stream.
Starting today is a chance to sharpen how you present products, get to know your customers and build a streaming routine you can repeat. Global growth figures don’t guarantee the same results for every seller. Your results depend on your product selection, pricing, presentation, streaming routine and order experience.
Your first stream doesn’t need a big production
To begin with, you can focus on a clear theme, good light, clear sound and a well-prepared product story.
- Choose a clear theme.
Start with related products you know well. - Prepare product details.
Settle the price, condition, size and box contents in advance. - Rehearse the demo.
Check the camera angle, light, sound and close-up details. - Share your stream time.
Let your existing customers know when you’ll go live and what you’ll show. - Learn from the results.
Use the questions you get and your sales results to plan the next stream.
The goal is an experience that makes the product easy for the customer to understand and that you can keep up.
Put your products in the spotlight of the next live stream.
New opportunities are opening up for sellers who know their products, talk with their customers and learn to stream regularly. Take your place on Curiory: show your pieces, tell their stories and plan your first live stream.
Start selling on CurioryCollecting is now live. Let your store be part of it.